Web Design for SEO? Part I

04 March, 2014 |
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by admin

Many people think Search Optimization is only for online marketers, but the truth is that as a web designer, much of the responsibility is ours. If we design a website that looks great but is not search engine friendly, then you will ultimately be losing a lot of traffic and revenue. What’s a great website if no one can find it? Besides backlink referrals or someone typing in your direct URL, search engines are for the most part the only other way people find you online.

There are many ways to optimize a site both using “on page seo” (which utilizes methods such as optimizing html markup, as well as meta, schema, links and site structure) and “off-page seo”. (optimizing and setting up backlink campaigns, video marketing etc…)

This article will focus primarily on the design features and what can be done to improve your Search Engine Optimization from the ground up–or more importantly–what you shouldn’t do! Let’s look at a few mistakes I see designers make all of the time which affect your SEO:

Top 3 mistakes Web Designers make in regard to SEO

1. Large images and Flash content – I see beautiful web sites all of the time with large format images or large flash displays taking up most of the page real estate. This might look exciting, but search engine spiders don’t see the images–they just crawl the text and markup. If you have to use many visual cues then at least try to use seo optimized title, alt and image descriptions.

2. Overuse of Ajax and Javascript – Trying to impress your visitors with fancy menu and site actions looks nice, but because Ajax loads everything dynamically, the search spiders dcan’t crawl it and it won’t be indexed by the search engines. Additionally, weighing down your site with a large amount of Javascript will affect the load time and Google has been known to rank slower loading sites less. If you want to check into your website speed and performance you can use Googles tools here: https://developers.google.com/speed/pagespeed/

3. Making a large flash splash homepage – This goes along the lines of point #1, but is typically a large embedded call to action or button that says “click to enter” or just “enter” or something similar. The problem is that your homepage is your most important page for SEO and the spiders can’t crawl it.

Rochester Web Design and Bend Web Design – Part II coming soon!