SEO Glossary | The basics of your Search Engine Optimization
For a better understanding of how we work on your site to help people find you!
On-Page optimization is one of the most important parts of SEO.
On-page optimization is especially important for Bing/Yahoo and MSN since they give more weight in their algorithms to a well Optimized page.
But, on-page optimization is also important for Google as well. Even though Google may give more weight to the anchor text in the back links, it still needs to understand what a webpage is all about and rank it accordingly.
Onsite Recommendations & Implementation
Initial SEO Report – This report provides initial analysis on your site. It includes your site’s strengths and weaknesses and points to possible solutions.
Competitive Analysis Report – This report allows you to identify who your current competitors are and evaluate their respective strengths and weaknesses.
Keyword Research – This includes finding the right keywords for your site that people search for and which will bring in more traffic to your site. ‘Keyword Research’ is one of the most important factors while doing Search Engine Optimization on a site.
Initial Ranking Report – This is the initial ranking report that we perform after the keywords are finalized.
Title and Meta Tag Optimization – These provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide this information in a format that the web crawlers/spiders that visit your site can understand. These tags help web indexing robots better understand your website for the purpose of assigning it a ranking in their database under specific search terms.
On Page Optimization – In this process, we optimize alt attribute (for images) and title attribute (for hyperlinks) to make it search engine friendly. Search engines give importance to these tags if well optimized.
Creation of Robots.txt file – This file is created so that your site can be crawled and added to the search engine database. Using this file, you can also allow or block a search engine from crawling specific parts of your site such as the cgi-bin folder, images folder or any folder containing critical information.
Creation of Simple Sitemap – A sitemap is a page which lists all links to the pages of the site organized by category. This is very useful from an SEO point if view as it gives search engines a view of the whole site on a single page. Thus it improves navigation. The sitemap is also useful for a visitor to understand scope/structure of the site.
Creation of XML Sitemap – This is a sitemap which we will be creating and submitting to Google, & Bing respectively. These files will contain all the URLs of the site just like the simple sitemap. Once these sitemaps and submitted and verified, we get very useful information from an SEO point to view such as exact backlinks to the site, number of pages indexed, the date when the site was last crawled, etc.
Canonical Tag – Search engines consider different variations of a domain like http://www.domain.com/index.php & http://www.domain.com/ as separate pages. So there is a chance that your site might get penalized for duplicate content. A canonical tag tells search engines to index only the specified URL. This helps to prevent duplication issue.
Creation of GEO Sitemap – Google Geo Sitemaps is an extension of the Sitemap protocol that enables you to publish geospatial content (geo content) to Google, in order to make it searchable in Google Earth and on Google Maps.
Creation of Locations.kml File – A KML file is XML format and contains information about the points, lines and text to display in Google Earth. KML files are easily readable. KML stands for “Keyhole Markup Language”.
Updating Pages & Schema Tag Integration – Adding schema markup to the address on your website or blog. If your business is location or service area dependent, having an address on your website is imperative. Making sure search engines understand your exact location can, at the best of times, be a tricky proposition. Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business.
Google +1 Button – This button provides an opportunity for businesses to increase awareness about their brand, generate buzz, promote new products, and learn about the specific types of people who are interested in the brand.
"Google will only look up to you once you have gained everyone’s respect. “-Wendy Piersallon
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