Facebook’s News Feed Changes | Content Marketers Rochester NY

12 March, 2015 |
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by Mike

Have you begun to grasp the evolution to the Facebook News Feed? In December they announced important alterations in their news-feed algorithm. Akin to changes in search engine algorithms, these tweaks favor high quality content. (This development was an immediate cause for concern for businesses that churn out viral content, often called “click bait.”)

The News Feed has been a frequent lightning rod ever since it’s inception in 2006. Even then some users protested that this feature was an invasion of privacy because it announces their activities to friends. Regardless of these protests, eventually the News Feed grew in importance to practically personify Facebook. At this time it is the site’s most utilized feature.

As it relates to marketing and advertising, News Feed ads are inserted between posts about friends, family, and videos. These ads actually generate the largest share of the company’s revenue. And if you’re a business owner trying to organically grow your Facebook audience and engagement, you bemoan the fact that you basically have to purchase your likes due to these changes.

In another important development, Facebook very recently unveiled new options for both their mobile and regular websites. This modification to the News Feed provides users with an understanding of why certain posts are included. It also enables them to filter posts from specific pages and people. As Adam Mosseri, Facebook’s Product Management Director for News Feed stated:

People do want more control. More customization is one of the most common requests arising from the focus groups Facebook holds on its Menlo Park, Calif. Campus.

There’s always been some degree of control by users to be able to click on a wide, gray V in the upper-right corner of a post. This action enables them to select from options like, “Unfollow,” and “I don’t want to see this.” However, the newest update has expanded user options, including the option to, “See less.”

It is important for content marketers in Rochester, NY to know that any modifications in the News Feed has ripple effects far beyond just the Facebook website. Many businesses have a strong reliance on it for Web traffic and revenue generation. Even slight modifications could create fairly substantial consequences across the board for Internet marketing.

? In December they announced important alterations in their news-feed algorithm. Akin to changes in search engine algorithms, these tweaks favor high quality content. (This development was an immediate cause for concern for businesses that churn out viral content, often called “click bait.”)

The News Feed has been a frequent lightning rod ever since it’s inception in 2006. Even then some users protested that this feature was an invasion of privacy because it announces their activities to friends. Regardless of these protests, eventually the grew in importance to practically personify Facebook. At this time it is the site’s most utilized feature.

As it relates to marketing and advertising, News Feed ads are inserted between posts about friends, family, and videos. These ads actually generate the largest share of the company’s revenue. And if you’re a business owner trying to organically grow your Facebook audience and engagement, you bemoan the fact that you basically have to purchase your likes due to these changes.

In another important development, Facebook very recently unveiled new options for both their mobile and regular websites. This modification to the News Feed provides users with an understanding of why certain posts are included. It also enables them to filter posts from specific pages and people. As Adam Mosseri, Facebook’s Product Management Director for News Feed stated:

People do want more control. More customization is one of the most common requests arising from the focus groups Facebook holds on its Menlo Park, Calif. Campus.

There’s always been some degree of control by users to be able to click on a wide, gray V in the upper-right corner of a post. This action enables them to select from options like, “Unfollow,” and “I don’t want to see this.” However, the newest update has expanded user options, including the option to, “See less.”

It is important for those involved in content marketing in Rochester, NY to know that any modifications in the News Feed has ripple effects far beyond just the Facebook website. Many businesses have a strong reliance on it for Web traffic and revenue generation. Even slight modifications could create fairly substantial consequences across the board for Internet marketing.

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