Content Marketing & Optimization: Insider Tips | SEO Rochester NY

12 June, 2014 |
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by Mike

Content Marketing is a catchword that is seen with more frequency. It is an important concept in that it concerns a comprehensive strategy which focuses all of your media efforts on the basis of compelling and truly authentic content. Not only will good written and video content create engagement with your audience–these days due to search engine algorithm advances, it is now by far the most effective method to elevate your search engine page rank. And as a subset of this concept, content optimization is a particular branch of content marketing which is increasingly important. It can be considered the ART of getting your content to page one of a particular search in your Rochester NY SEO efforts. And as with most any field, there are certain tips the insiders know that can be of assistance..

In a past article, it was examined that while there are indeed critical SEO strategies that should be utilized, such as backlinks and directory submissions, many methods that used to work fairly well are far less efficacious with new algo developments. The new wave of the future and the cutting edge of the present is Content Marketing and Optimization! So with that in mind, there are several foundational tasks that you need to put into practice:

Ensure that at a minimum one heading on your page incorporates the primary keyword delineated for the specific page.

The keyword must be in the SEO title

Keywords must be well incorporated into the content. Most often while creating content for your Rochester NY SEO endeavors, it is advantageous to focus on one primary keyword each Web page. It is critical to have a keyword analysis performed to establish the most profitable and relevant keywords for each page. When it fits naturally, it is desirable to incorporate the keyword into the first sentence. At all times strive to create a natural writing flow, because ìkeyword stuffing,î will produce content.that appears awkward, and the latest algos used by Google quickly detect such flaws.

Meta-description for pages need to be from one to just a few compelling sentences. Include the keyword into these as well, as an enticement for the searcher to go to your site.   

Alternate text fields for images also need to include the keyword.     

URLs for pages must incorporate the keyword subject of the page.

And finally within your SEO efforts in Rochester NY, utilize the keywords in blogs, whitepapers, articles and video. Make sure you link these back to your site, and your site to the various content.

Blog post image by http://contentamp.com

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