Calls to Action are Critical! SEO Rochester, NY

12 May, 2014 |
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by Mike

 

When thinking about creating quality content in your SEO efforts in Rochester, NY, don’t forget about optimizing calls to action. When websites are examined on a national basis, too many small businesses are missing the mark when it comes to creating the calls to action that are critical for driving conversions from their content marketing efforts. Regardless of whether you are creating content to take advantage of seasonal buying cycles, updating social media, or producing  content that creates thought leadership, you are likely to fall short of your goals if your content fails to elicit some form of response from its readers! Strive to include compelling calls to action at strategic spots in your content, as you guide your audience through the stages of engagement.  Leaving out these vital calls to action is like building a tremendously accurate handcrafted bow, and never stringing it up and shooting an arrow!

When it comes to helping viewers towards taking easy actions, there are some common oversights and omissions of simple contact information. Make sure you avoid these mistakes! These can include completely omitting a phone number, or else failing to display it in a prominent place. In some cases you may want to make sure your phone number is very apparent on every page. Another common error preventing the taking of action is that email addresses are not prominently displayed, say on the home page., but are instead buried in a footer in type that is too small.

Within content creation for SEO Rochester, NY, home pages too often fail to include calls to action. Many websites fail to feature any industry how-to guide or white papers on their home pages, education which can lead your viewer to taking action! In addition, social media profiles can help spur to action when used in a way that demonstrates the advantages of your expertise in solving the problems that the reader shares. It can also be helpful to early on display offers targeted at engaging prospects who otherwise would leave after several seconds, without picking up the phone,  or at the least sharing their names and email addresses.

When producing content that spurs towards action, create copy which is very specific, clearly demonstrates benefits, and uses keywords in strategic places.. Actionable, targeted communication is the key aspect of writing this call-to-action copy. For instance,  you might offer a half-hour free legal consult, with the offer good for one week only.

Your calls to action should be paired with the appropriate content, depending on where your prospect is in the sales process. As examples, in your SEO content creation efforts in Rochester, NY, consider whether any of these possible options might fit your business: Create a less expensive trial version of your product.; invite the reader to sign up for a demonstration.; highlight an educational guide with wisdom on how to solve problems; display a graphic with a coupon or special offer.

Another aspect of leading viewers to action is design elements. Consider the utilization of highly-visible call to action buttons or banners that stand out through contrasting colors But usually it is best to stick with using brand-appropriate complimentary colors. In addition, some websites successfully use a highly recognizable custom icon that embodies taking action, so this might be something to experiment around with as well.

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